AI models (
)
brief in, faces out. licensed digital twins of our talent or fully synthetic models, generated to your brief and always labelled as AI.
AI, on our terms
Digital twins
a licensed AI likeness of a real model from our board, consented and contracted, for fit shots, e-commerce variations, and campaign extensions without a reshoot.
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Synthetic faces
original models with no real person behind them, generated to your brief for concepts, mockups, and pre-production where a real face is not needed yet.
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digital twins or synthetic faces
[Transparency]
rights, consent, and labelling
the rules we hold ourselves to on every AI asset we deliver.
are AI assets labelled?
yes. every file is tagged as AI-generated in its metadata and we ask that it stays labelled wherever it runs.
do the models consent to digital twins?
yes. a twin only exists for talent who opted in, with a contract that sets what it can be used for and a share of every licence.
who owns the output?
you receive a licence to use the assets for the agreed term, territory, and media. the underlying likeness stays with the model.
can AI faces run in real advertising?
synthetic faces can, labelled as AI. digital twins can where the model’s contract allows it, which we confirm before delivery.
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